Marissa + Heidi


Heidi met Marissa at a local fitness studio and loved her energy and admired how fit she was! Heidi reached out to Marissa in January 2017 hoping to make a difference in her body, and overall health, through seeing transformational photos produced by West Kept Secret. It wasn’t until July 2017 that Heidi decided to take the leap of faith by joining the WKS family as a client and started August 1st. By November, Heidi was beyond elated with the results from the WKS methodology that lead her to express interest in being a trainer at WKS. In April of 2018, Marissa hired Heidi as her Master Trainer to help expand and grow the business by taking on more one-on-one clients and offering group classes. In January 2019, Marissa and Heidi officially became partners of WKS. This spicy, fierce, talented duo will keep you laughing while also pushing you to your absolute max; they’ve never met a challenge they didn’t accept!

In the last 12 months, Heidi and Marissa began working on strategy to offer group classes as well as developing more marketing content to grow awareness of the WKS brand. In the last 12 months alone, Marissa and Heidi have grown a social media following from 900 to 4,500+, struck up numerous partnerships with fellow women-owned small businesses (such as Fit Atelier), hired 4 new trainers, added 20 new personal training clients and 9 new class times to their weekly schedule. West Kept Secret has increased revenue by 100% year over year. Their method has developed a cult-like following that has spread by word of mouth and social media like wildfire in Charlotte; think of a high-energy, badass, sweaty culture similar to SoulCycle in other cities, with waitlisted classes week after week the minute sign-ups open, and a personal training waitlist of over 200 Charlotteans. Local influencers can't get enough of the intervals, personalities of the trainers, and amazing music! This duo's hard work and dedication to a healthier lifestyle in the Charlotte community cannot go unnoticed. Keep your eyes on the WKS progress and growth in 2019; think more classes, locations and potentially new cities. They are moving full steam ahead and cannot be stopped - if you need more convincing, "STAY SOCIAL" below!