Marissa + Heidi
HOW WE MET
Heidi met Marissa at a local fitness studio and loved her energy and admired how fit she was! Heidi reached out to Marissa in January 2017 hoping to make a difference in her body, and overall health, through seeing transformational photos produced by West Kept Secret. It wasn’t until July 2017 that Heidi decided to take the leap of faith by joining the WKS family as a client and started August 1st. By November, Heidi was beyond elated with the results from the WKS methodology that lead her to express interest in being a trainer at WKS. In April of 2018, Marissa hired Heidi as her Master Trainer to help expand and grow the business by taking on more one-on-one clients and offering group classes. In January 2019, Marissa and Heidi officially became partners of WKS. This spicy, fierce, talented duo will keep you laughing while also pushing you to your absolute max; they’ve never met a challenge they didn’t accept!
HOW IT'S GOING
In Spring 2019, Heidi and Marissa began working on strategy to offer group classes as well as developing more marketing content to grow awareness of the WKS brand. Since then, they've grown a social media following from 900 to now close to 10K, maintain numerous partnerships with fellow local small businesses, run a team of 12 total trainers, have added many new personal training clients and new class times to their weekly group class schedule! In October 2020, WKS opened their 2,200sqft studio space in Dilworth and sold over 50 Founding Memberships prior to even opening! So far in 2021, they've gone live on Instagram via Shape Magazine and Hollywood Life and are now known as Sports Illustrated swimsuit model Olivia Culpo's go to workout in Charlotte. They've won Charlotte Agenda's Top 10 Small Business Person Award and are back to back Charlotte Magazine's Best of the Best (BOB) Award winners for Best Cardio Class and most recently added, Best Boutique Gym.
West Kept Secret continues to increase revenue by 100% year over year. Their method has developed a cult-like following that has spread by word of mouth and social media like wildfire in Charlotte; think of a high-energy, badass, sweaty culture similar to SoulCycle in other cities, with waitlisted classes month after month the minute sign-ups open, and a personal training waitlist of over 200 Charlotteans. Local influencers can't get enough of the intervals, personalities of the trainers, and amazing music! This duo's hard work and dedication to a healthier lifestyle in the Charlotte community cannot go unnoticed. If you've kept your eyes on the WKS progress and growth the last few years, don't look away now - they have an East Coast pop-up West Kept Summer Series coming to a city near you in June and July of 2021! They continue to move full steam ahead and cannot be stopped - if you need more convincing, "STAY SOCIAL" per the IG below!